Every mission needs a symbol. This is ours.

Let’s talk about logos.
Ferrari has a prancing horse — dramatic, elegant, fast.
Audi has four overlapping rings — a Venn diagram of engineering and mystery.
Some brands go bold. Others go abstract.

And then there’s Lore.

Naming Things Is Hard

Lore what, exactly?
Lore Esports? Lore Gaming? Lore Elgin?
Right now — somewhere between a train carriage, a notebook, and an anime convention in Glasgow — I’m leaning toward just: Lore.

Clean. Confident.
No unnecessary labels.
It’s a word that speaks for itself… or it will, soon.

So What Is Lore?

At its core, Lore is going to be Elgin’s esports association.
Not just a team. Not just a brand.
An organised effort to grow competitive and community gaming right here. Local tournaments, events, coaching, content — the full package.

We’ll start small. We’ll start smart.
But the plan?
To grow beyond this postcode.

There’s more to it — a unique twist I’m holding onto for now — but trust me: I’ve got an angle.

The First Drafts

Back in early 2023, I was deployed on Op AZOTIZE with IX(B) Squadron.
Somewhere between briefings and boots-on routines, I started sketching logo ideas.

The first one — the Mk I — was rough.
Just shapes, instincts, and a few too many ideas in one place.

I’d already filled notebooks with concepts. Hand-drawn. Proper sketches.
But most were overcomplicated. Too clever for their own good.
I needed something sharper. Something useable.

What the Lore Logo Needs to Be

• Simple enough to draw from memory
• Recognisable at a glance (or mid-match)
• Sprayable via stencil
• Repeatable — on a hoodie, a wall, a Discord avatar

A good logo shouldn’t need explaining.
It should click.

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Lore Mk II

That led to the neon shield — clean lines, bold presence, no fuss.

It’s not perfect.
Logos rarely are.
But it’s solid.
And, more importantly, it’s a launch point.
Something I can put on the site, the Arena door, or a tournament flyer and feel proud of.

Will it change? Of course.
That’s the game.
Iterate. Upgrade. Respawn if necessary.

Building More Than a Brand

This isn’t just about aesthetics.
It’s about claiming space.
Creating something people can belong to — something they can back, wear, or mark as theirs.

Lore isn’t a logo.
It’s a flag.

So when you see it next — glowing on the wall, printed on a bracket board, or scrawled on a schoolbook by someone who just got their first win…

Yeah.
That’s us.

Mk III is coming.
You’ll know it when you see it.

*Update: Mk 3 has landed.*